Harvard Business

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

Media 35

Media ROI Company Metrics 35

Tom Spencer

AUGUST 17, 2019

We have invented the world’s first digitally secure QR code that allows you to take any type of product and place an almost impossible to copy and unique ScanTrust code that helps you track the product. Kevin Anderson (another contributor to this blog) looked at this topic briefly and here we will dive in deeper.

Case Interview 60

Case Interview Retail Examples Sales 60

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 32

Marketing Case Study Case Studies Sales 32

Tsavo Neal

APRIL 27, 2017

It pays to have a well-designed consulting website , an up to date LinkedIn profile, and an active blog. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Inbound Services: Blogging for a Better Business.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

OCTOBER 31, 2017

Example include formatting documents, putting graphics into presentations, adjusting spreadsheets, updating text or images on your website, uploading blog posts, going to the post office, and bookkeeping. Outsourcing tasks that take time away from your most important activities (marketing and sales) is as critical as marketing/sales itself.

Consulting 60

Consulting Sales ROI Marketing 60

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 29

B2B Education Media B2C 29

Tsavo Neal

JANUARY 25, 2018

That said, methods like “Website” and “Blogging” are rather vague terms. That said, methods like “Website” and “Blogging” are rather vague terms. Can you simply set up a consulting website and start blogging and see an influx of leads for your consulting business? ROI calculator.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

APRIL 20, 2016

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? So we end up with a race to the bottom, in which he who pumps out the highest volume of tweets, emails and blog posts shall emerge the victor.

Marketing 28

Marketing Media Advertising eBook 28

Kates Kesler

JUNE 11, 2014

Royal Dutch Philips is a $20B diversified consumer electronics, healthcare, and lighting products company. He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. They make a great introductory offer to move your potential clients up your sales ladder.

Consulting 60

Consulting eBook Education Resources 60

Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. They make a great introductory offer to move your potential clients up your sales ladder. “In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.”

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

JUNE 26, 2020

Should you put your service/product “price” on your website, if that service/product requires first a consultation over the phone? If you’re selling a “product”, put your price on your website. Their website’s sales conversion rate is 1.4%. Your product is the same no matter whom you sell it to. financial services.

Consulting 15

Consulting Productivity ROI Case Study 15

Tsavo Neal

JULY 31, 2020

But I’d also bet that your sales skills (and confidence) aren’t good enough to charge $1500+ for a website. It was one of the easiest sales I ever made. If you can generate a 10x ROI for your client, you can charge far more than $1500. And I imagine there will be a third pile: people who not only have a website but have a blog.

Resumes 15

Resumes B2B ROI Talent 15