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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! One of the first things he did after developing a consulting business was to think about his ideal client. His blog posts should do just that!

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Mistakes Consultants Make With Offers

Consulting Matters

Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

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ISO 20700 Training: Maximizing Impact and Professional Growth

Effective Managers

ISO 20700 training has emerged as a vital tool for consultants eager to amplify their influence and foster their professional development. Being recognized as an ISO 20700 Practitioner distinguishes you in the job market, enhancing your appeal to potential employers and clients.

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Article: "How to Find the Exact Words That Attract Your Ideal Clients". And will gladly pay you.

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5 Cheap Ways for Consultants (or Anyone) to Develop Their Skills

Tom Spencer

The question is, what is the best way to develop skills and grow professionally without the big price tags that come with graduate and postgraduate courses. Below are five favourite tips for skill development at zero cost. Develop your own Product/Program Methodology. Start a Blog. Read Resources. WSO Podcast.

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The Competitive Edge: ISO 20700 Certification for Management Consultant

Effective Managers

In this blog, we will delve into the comprehensive benefits of ISO 20700 training and how it can boost your profile in the management consulting industry. As a recognized practitioner, you commit to keeping up with industry best practices, emerging trends, and evolving methodologies.