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Business intelligence vs. predictive analytics: Turn key differences into advantages

1 to 1

It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”

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How One Company Made Its Analytics Investment Pay Off

Harvard Business

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. The value generated by risk- and operational cost-abating analytics initiatives is measured by their impact on the bottom line.

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