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Why We Need to Update Financial Reporting for the Digital Era

Harvard Business

Since then, we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks who follow technology companies. Business students are taught to value a company based on the discounted amounts of future cash flows or earnings.

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

In a follow up HBR article , we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks and distilled seven key insights from those discussions. The level and trend of a company’s top-line metric is an advance indicator of the success of its business model.