B2C Case Studies Leadership Strategy 
Tsavo Neal
MAY 29, 2020
And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). Your “referral well” will last 2–3 years — then it runs dry.
Harvard Business
AUGUST 4, 2017
Case Study #1: Reestablish yourself as a senior leader in the organization by being generous with your knowledge. “One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says.
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