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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 67
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B2B sales will never be the same

1 to 1

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. Sales teams still relying on “old school” strategies and tactics will only go so far.

B2B 29
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Asamby Consulting named top consulting firms

Asamby Consulting

We are your partner for consulting in the fields of operations, organizational behavior, automation, and strategy execution. For context, Clutch is an established B2B reviews platform that helps firms across the globe connect with the solution providers to improve effectiveness and increase productivity.

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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. For instance, if you are a B2B company that currently has 20% market share within your target market, could you expand that to 22%?

B2B 76
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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.

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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. For instance, if you are a B2B company that currently has 20% market share within your target market, could you expand that to 22%?

B2B 52
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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business

These relationships can create efficient new sales channels and powerful feedback mechanisms or unlock entirely new business models. As a result, many B2B companies remain stuck in a stalemate. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Three Images/Getty Images.