Consulting Matters

AUGUST 26, 2021

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If your goal is to grow your consulting or coaching business to a place where it earns passive revenue so you can follow your real passions, I promise you are setting yourself up for years of spin and struggle. Why consulting or coaching?

Consulting 317

Consulting B2C B2B ROI 317

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Top Consulting Tips'

B2B 127

B2B Marketing Examples Sports 127

Consulting Matters

AUGUST 12, 2020

What services do I offer my consulting clients? If so, you're gonna love today's training on how to design consulting offers.that convert. Creating great offers that will attract and impress your consulting clients starts with falling in love with your consulting clients and serving them to the best of your ability.

B2C 156

B2C B2B Consulting How To 156

LSA Global

APRIL 26, 2023

Top B2B Sellers How do top B2B sellers do it? As a consultative solution seller , you have been working hard and using all the sales tools available. Winning Bigger Deals The fundamental answer to the success of top B2B sellers is not that they work harder; it’s that they work smarter. Is there a secret sauce?

B2B 36

B2B Sales Tools Training 36

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Yes and no. Does it sell?

Marketing 64

Marketing Consulting B2C B2B 64

Jerry Fletcher

JUNE 20, 2020

An example from a consulting web site rewrite: Before: These men and women feel they are being reactive rather than proactive and want to exert more analytically supported control over the business. In B2B color brochures are preferred whereas In B2C one or 2 colors is well accepted for transmittal.

Marketing 59

Marketing Consulting B2C B2B 59

Jerry Fletcher

OCTOBER 3, 2020

That is especially true if you are an Independent Professional, a Consultant, or a Coach or in any profession that requires you to provide a professional service to individuals or organizations. A lead magnet that explains how to build a B2B e-mail list using video which will be featured in blogs, and postings in groups. Interested?

Marketing 59

Marketing Consulting B2B Data 59

Consulting Matters

AUGUST 26, 2021

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If your goal is to grow your consulting or coaching business to a place where it earns passive revenue so you can follow your real passions, I promise you are setting yourself up for years of spin and struggle. Why consulting or coaching?

Consulting 156

Consulting B2C B2B ROI 156

Tsavo Neal

APRIL 27, 2017

You may be the most capable consultant to solve help her business. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Consulting Matters

SEPTEMBER 7, 2021

Have you switched up your career from leadership to consulting and coaching? Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Do you wish you had a ready response to the "What do you?"

B2C 156

B2C Methodologies How To B2B 156

Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We heard bad things about your company.

Development 88

Development Consulting B2C B2B 88

The Fearless Marketer

OCTOBER 26, 2020

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. The post Decoding the Marketing Puzzle appeared first on Action Plan Marketing. No real challenge.

Marketing 62

Marketing B2B System Groups 62

Consulting Success

MAY 15, 2017

Guarantee Benefits for Consultants. So, can consultants benefit by offering a guarantee on their services? In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time.

Consulting 168

Consulting B2B Hotels Examples 168

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. What is the role of SEO in B2B marketing? How do you “optimize” your B2B content?

B2B 78

B2B Engineering Advertising Sales 78

David A Fields

NOVEMBER 26, 2014

A question I was asked: Is this target definition too vague for my Fishing Line: “Vice presidents of product management or product marketing in B2B organizations that sell complex products and services to risk averse industries.” What is your answer to this consultant? Do you think his target is too vague?

B2B 150

B2B Productivity Consulting Industry 150

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Ultimately, they call the consultant and have an initial conversation.

Meeting 62

Meeting B2B Productivity Marketing 62

Tsavo Neal

JUNE 19, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. I don’t blame them — marketing and sales are very difficult). MARKET = Who you do it for.

B2B 78

B2B Sales Marketing Groups 78

Women in Consulting

SEPTEMBER 11, 2014

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. Marketo did this successfully with its Big Activity Coloring Book : “Introducing the Big Marketing Activity Coloring Book!…30 30 pages of pure, unadulterated marketing activity fun!”

Marketing 92

Marketing B2B Video Banking 92

BCG

APRIL 5, 2016

Some longer-established companies have adopted these techniques, too, both offensively to gain a competitive advantage in key markets and defensively to fend off threats from disruptive competitors. We have uncovered five lessons that companies in any B2B industry can learn from and adapt to their industry’s particular conditions.

B2B 40

B2B Boston Consulting Group Sales Study 40

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Comatch

APRIL 3, 2023

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

Media 52

Media B2B Development Sales 52

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Fourth, look for opportunities to broaden your reach within your target market.

B2B 76

B2B B2C Trends Agile 76

Tsavo Neal

JANUARY 18, 2018

If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. There is no other network with the same access to B2B decision makers.

Consulting 60

Consulting Resumes B2B Sales 60

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. A similar sequence has happened with B2B buying. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Fast forward to today. Only three are effective.

B2B 29

B2B Travel Benchmarking Sales 29

Harmonious Workplaces

DECEMBER 27, 2023

These professionals stand out as some of the best I’ve met in the biz When I worked as an executive or a consultant advising C-suite leaders and business owners, many of them complained about their inability to attract and recruit talent. Brenda helped to place me in a digital marketing position. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. Instructional design consultants take it a step further.

Sales 62

Sales B2B Training Training 62

Women in Consulting

MAY 29, 2014

Content Marketing Secret Sauce: Your Voice. Way too much marketing sounds the same. It’s possible to have a great tone – smart, fun, helpful – in B2B. Running a Consulting Business Top Consulting Tips' By: Kathy Klotz-Guest. Don’t forget the secret sauce! I love hot sauce. It’s my superfood crush.

Marketing 78

Marketing eBook B2B Exercises 78

Management Consulted

OCTOBER 3, 2012

Last week we held an MC exclusive subscriber giveaway contest – entrants told us in 200 words or less how they became interested in consulting. The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you.

Consulting 204

Consulting Case Interview Interviews Engineering 204

LSA Global

NOVEMBER 6, 2023

The wanted key sales managers and sales leaders to better lead, manage, and coach their sales teams to win bigger B2B client deals faster as they face increased competition and pricing pressure. The Sales Manager Training Workshop results were: 98% job relevance 98.4% satisfaction 145% knowledge gain 96.5%

Sales 36

Sales Training Training Company 36

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. Competition is a good thing.

Marketing 70

Marketing Engineering B2B Guidelines 70

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Fourth, look for opportunities to broaden your reach within your target market.

B2B 52

B2B B2C Trends Agile 52

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 22

Sales B2B Marketing Interviews 22

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 21

Sales B2B Marketing Interviews 21

1 to 1

MAY 1, 2024

Ecosystem and Integration Strong Ecosystem: SAP, Oracle, and Salesforce have built extensive ecosystems around their software, including partners, developers, and consultants. Often many stake holders and decision makers are involved specially in B2B. What If I Have a Small or Medium Business?

Enterprise 26

Enterprise Software B2B ROI 26