B2B Benchmarking Marketing Productivity 
Harvard Business
MAY 10, 2018
From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.
Harvard Business
NOVEMBER 23, 2018
They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. Digital tools can also open new go-to-market approaches. Zero-base sales capacity.
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Harvard Business
DECEMBER 17, 2018
Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value. Our hunt for answers started by using our own Workplace Analytics product to aggregate de-identified calendar and email metadata for thousands of enterprise salespeople.
Harvard Business
AUGUST 10, 2018
Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.
Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
Epicflow
JANUARY 12, 2024
The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery. The other track, Product Design and Management, will attract product managers, UI/UX designers, and researchers.
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