Kates Kesler

APRIL 17, 2016

Complex organizations are a result of complex business strategies. Rewarded complexity drives a multifaceted growth strategy through a network of value-adding contact points across diverse teams, functions, and business units around the world. There is no reason for leaders to avoid complex strategies. This is a wise move.

Apparel 50

Apparel Metrics Retail System 50

Management Consulted

OCTOBER 16, 2016

A strategy execution and implementation firm based in Sweden, today the firm counts 59 of the U.S. BTS Group specializes in digital technology, leadership development, sales training, and assessments. For being a comparatively small firm, BTS has a very broad field of expertise: Strategy Execution. Marketing & Sales.

Groups 100

Groups Interviews Culture Case Interview 100

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. It’s still too early to tell whether this targeted initiative will translate into increased sales. Topic Images Inc./Getty Getty Images. Under Armour, Inc. offers a good example.

Marketing 37

Marketing Apparel Retail Company 37

Harvard Business

AUGUST 29, 2016

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

Retail 37

Retail Apparel Financial ROI 37

Harvard Business

DECEMBER 20, 2016

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. Sales & Marketing Adapted from. Disclosure:Anheuser-Busch is a former client.)

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

FEBRUARY 13, 2017

Here you “benchmark the key revenue and cost metrics in your business against the market and against firms offering the most-comparable products.” One of the growth vectors they identified was moving into the production of high-end apparel that would be sold in department stores. .” Step 2: Do benchmarking.

Benchmarking 28

Benchmarking Methodologies Apparel Company 28