Apparel Marketing Operations Sales 
Harvard Business
JUNE 6, 2018
Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Data-Driven Marketing. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Insight Center.
Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).
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MishTalk
AUGUST 27, 2013
How can a business operate when the currency is on a free-fall?" Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics. How Can Businesses Operate in A currency Freefall?
Management Consulted
OCTOBER 16, 2016
BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP KEY STATS. Digital Services.
Kates Kesler
JANUARY 25, 2013
Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Nike’s money-making matrix.
Harvard Business
APRIL 15, 2016
So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Customer service. Two mistakes to avoid.
Harvard Business
JANUARY 5, 2018
The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. The jobs are in sales, customer contact centers, and field service positions. Or they may be people who interact with customers after the sale.
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