Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.

Marketing 37

Marketing Apparel Retail Company 37

Harvard Business

NOVEMBER 22, 2017

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

Strategy 28

Strategy Strategy Strategy& Company 28

Kates Kesler

APRIL 17, 2016

Complex organizations are a result of complex business strategies. Rewarded complexity drives a multifaceted growth strategy through a network of value-adding contact points across diverse teams, functions, and business units around the world. There is no reason for leaders to avoid complex strategies. This is a wise move.

Apparel 50

Apparel Metrics Retail System 50

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Management Consulted

OCTOBER 16, 2016

A strategy execution and implementation firm based in Sweden, today the firm counts 59 of the U.S. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP INTERVIEWS AND CULTURE. BTS GROUP KEY STATS.

Groups 100

Groups Interviews Culture Case Interview 100

Kates Kesler

DECEMBER 16, 2013

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market. A new definition of ‘center-led’.

Agile 50

Agile Analysis Apparel Resources 50

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 37

Retail Apparel Financial ROI 37