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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. campaign optimization). Designing an optimal channel distribution strategy (e.g.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

Producers in less-developed countries compete by keeping costs low. Over the last thirty years, the lean approach — developed by Japanese automakers — has permeated the manufacturing sector in developed countries, but is much less commonly used in the developing world. Insight Center. Sponsored by Accenture.

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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

For example, whether your case is dealing with a market entry project in a corporate strategy interview or optimizing price in a management consulting interview, you are going to have to interpret financial information and various charts and graphs as well as do things like make valuations and use discount rates. Image: Pexels.

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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

These two trends may seem separate—or, some people believe, incompatible—but together I believe they have the power to improve finance’s role in the world. It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers.