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Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 28
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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

Metrics were developed to monitor these, and targets were set before moving on. It can even involve immersing yourself in the stakeholder experience by going through it, e.g. the senior executives of an airline might travel at the back of the plane to get a feel for what economy passengers experience. The reason?

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3 Ways to Get More Value from Automation - SPONSOR CONTENT FROM PWC’s Strategy&

Harvard Business

These products are typically not for sale, but they do go through a defined development process and provide clear business benefits. One airline paired its automation efforts with its customer service training so that agents could spend more time looking fliers in the eye and talking to them, and less time staring at a screen and typing.

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The Benefits of Hiring Your Best Customers

Harvard Business

The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. ” Krolick also noted that a meaningful number of United Airlines employees are also pilots—these are super-superconsumers. Sales & Marketing Adapted from.

Energy 28
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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Disney has reinvented the customer experience by translating what it exclusively knows about park operations into software, substantively enhancing its customer value proposition.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.