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Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 28
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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Southwest Airlines: Southwest Airlines is known for its strong commitment to servant leadership. As a result, the airline has consistently ranked high in customer satisfaction and employee engagement. Set goals and metrics: After your assessment, with an open mind review your strengths and weaknesse.

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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. The software, called Personal Book , allows Nordstrom to promote sales, special appearances, and store events in a more targeted manner. What role could software play in that equation?

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The Benefits of Hiring Your Best Customers

Harvard Business

The key is to look beyond just the obvious places like marketing. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “The learning curve in any industry is steep, but it is particularly so in the airline industry. .

Energy 28
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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

Metric obsession. In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. marketing team offered the same promotion to U.S. customers in order to boost sales. A famous example is Hoover’s free flights promotion.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.