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How to Evaluate Your Marketing Team

Prudent Pedal

My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. If you are a Productivity School firm, use the Productivity School questions. Think Ritz Carlton, Southwest Airlines, or London’s Underground subway.

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The Right Kind of Conflict Leads to Better Products

Harvard Business

When partners in an alliance come into conflict, it can be just what is needed to produce a technically and commercially successful product. ” This idea that disagreement and conflict between groups can be productive is not new. Similar failures among cockpit crews can lead to airline crashes. The results were fascinating.

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The Barriers to Recruiting and Employing Digital Talent

Harvard Business

But it’s particularly difficult for large, traditional firms , especially those which operate in consolidated, non-growth industries (think pulp and paper, steel, airlines) and which are often located away from the metropolitan areas where data scientists live.

Talent 29
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Consultant Ninja: The Secrecy of Management Consulting.

Consultant Ninja

Scientists/Professors/Engineers Research is shared publicly, published papers, conferences, teaching universities Military Officers Army War College, joint training exercises, officer exchange programs, published books Auditors/Accountants FAS rulings, journals, filings with the SEC. Productivity. (6). So there you go. Post a Comment.

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3 Ways Companies can Reset—and Win—at Customer Loyalty

1 to 1

But what does it mean when the usual factors that drive customer loyalty—product, price, place, and promotion—have been stripped away or nullified? Research also shows that just increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

Company 26
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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

The first use case involves predicting demand for consumer products that are in the “long tail” of consumption. This method works well for popular products in large regions but tends to fail when data gets thin because random noise overwhelms the underlying signal. Predicting demand. Predictive maintenance.

Data 37
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Why Facebook Messenger Is a Big Deal for Customer Service

Harvard Business

For a long time, Facebook Messenger seemed to be secondary to Facebook’s core business – a product feature rather than something more. This is stunning efficiency. You can complain to an airline on Twitter about a flight delay but you have to go through a song and dance to see if the person at the other end can help.