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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88
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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28
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Consultant Ninja: A Simple Question about the Credit Markets.

Consultant Ninja

A Simple Question about the Credit Markets. AJ: I totally agree that it massively shift market share from the sick banks to the healthy banks. But wouldnt that be a better market result than letting the sick banks keep their share? Tuesday, March 31, 2009. April 1, 2009 at 1:44 AM. Consultant Ninja. Anonymous said. Consulting.

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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. For instance, in a traditional, customer-centric organization, marketers identify customer segments across multiple dimensions, then define solutions (a mix of products and services) to meet each segment’s needs. What are you really looking for?

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Data From 3.5 Million Employees Shows How Innovation Really Works

Harvard Business

Sales and marketing were once disciplines ruled by emotions. After all, innovation, like marketing and sales, is a pipeline. With the right technology, could you manage this pipeline the way you manage a sales pipeline? Juan Díaz-Faes for HBR. What if we applied the same thinking to innovation?

Data 28
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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. The traditional way of solving this problem is using time-series econometrics with historical sales data. Improved pricing. Predictive maintenance.

Data 37
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How are retailers responding to mobile shopping?

freshminds

Because of this, retailers have to respond accordingly as sales via handheld devices increase. Between 2012 and 2014 sales via smartphones catapulted from 5% to to 34%. The app market is constantly evolving to create easy to use solutions to our every day activities. billion smartphones were sold across the world. Payment Apps.

Retail 40