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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

These include offsetting greenhouse gas production by purchasing carbon credits, investing in more efficient gas turbine engines, using sustainable aviation fuel, and manufacturing with novel materials and 3D printing methods. This includes not only commercial airlines, but also cargo planes and military aircraft. The Aviation Market.

Trends 88
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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28
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Data From 3.5 Million Employees Shows How Innovation Really Works

Harvard Business

Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based on definable pipelines and applied technology to manage those pipelines. Today you can put a corporate dashboard in place to manage them and tweak the settings to try to boost your results.

Data 28
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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. The result, or outcome, is that farmers can manage their operations more efficiently and increase crop yields. This requires a strong partnership between sales organizations and customers. What are you really looking for? Insight Center.

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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. The traditional way of solving this problem is using time-series econometrics with historical sales data. Improved pricing. Predictive maintenance.

Data 37
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Don’t Be Tyrannized by Old Metrics

Harvard Business

Many business leaders are fond of the spurious Peter Drucker quote that “you can’t manage what you can’t measure.” For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. For years, U.S. For years, U.S.

Metrics 28
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A Tool for Balancing Your Company’s Digital Investments

Harvard Business

How does your organization manage the money it spends on digital? In essence, digital investments should be planned and managed according to their current and future contribution to business performance. A retailer’s point of sale (POS) system falls into that category.

Tools 28