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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all. On one end of the spectrum, the market might be perfectly competitive.

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5 reasons to choose strategy consulting over financial advisory consulting

Management Consulted

Strategy consulting vs. financial advisory consulting – both are consulting. Financial advisory consultants address how a company spends cash, manages debt, and issues equity for specific internal projects, acquisitions, or other key growth plans. Can they really be that different?

Financial 252
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Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market? What market share does the competition have?

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6 Organizational Culture Change Strategies

Organizational Talent Consulting

Here are six practical culture change strategies that will move your company closer toward your goal. Southwest Airlines operates within an industry routinely made fun of for its poor customer service; however, it is known for the opposite. Culture Change Strategy #3: How leaders allocate resources and control costs Follow the money.

Culture 76
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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. As a result, consulting firms have an opportunity to provide valuable expertise at each step in the M&A process with the goal of preventing these failures.

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Consultant Ninja: Why the US Housing Market is still royally screwed.

Consultant Ninja

Consultant Ninja. Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. Why the US Housing Market is still royally screwed. As a potential homeowner, Ive been trying to assess which way the housing market is going.

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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. Consultants often begin their working relationship with a client by asking about objectives and determining the feasibility of those goals. What is the size of the market?

Marketing 111