Remove Advertising Remove Intellectual Property Remove Marketing Remove Productivity
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International Companies Entering the US Market

Business Consulting Agency

Entering the US market represents a significant opportunity for companies from outside markets and countries, given its size, diversity, and purchasing power. However, the US market also presents unique challenges that can be daunting for foreign companies. Are you entering the US market?

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights. Register Your Trademarks.

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Starting a Skincare Brand: A Guide for Medical Professionals

Business Consulting Agency

With a deep understanding of skin health, they can develop products that truly address consumer needs. Find out how here from concept development to product launch and marketing. Understanding the Skincare Market Before diving into product development, it’s essential to understand the skincare market.

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The Marketer's Dilemma

Strategy+Business

Today's marketer has more options to reach her target audience than ever before. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors. Marketers must develop the capacity to cope with the growing complexity of the task at hand.

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Overseas Business Expansion: The Promise and the Pitfalls

Tom Spencer

For most business owners, the dream is to one day expand beyond the original market. One of the most popular options is to expand overseas, where they can tap into additional groups of consumers that want their product or service. Whether a large corporation or an SME, many look for ways to scale and develop additional revenue streams.

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11 Ways to Promote Your Business Online

Chad Barr

Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Today, I am going to change the angle slightly and focus on how to promote your business online.

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Business Book Review: Lords of Strategy

Management Consulted

Finally, some of the interesting business structure, culture and profitability challenges birthed out of the introduction of the Internet include intellectual property ownership issues, introduction/acceptance of new marketing strategies, customer definition, and how to make a profit. Overall summary/conclusion.

Strategy 139