Advertising Case Interview Case Studies Marketing 
Tom Spencer
SEPTEMBER 17, 2021
Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. Secondly, our marketing strategy had to reflect the specific culture of each target country.
Successful Independent Consulting
SEPTEMBER 13, 2018
Recently I interviewed Jared Gold, the creator of WebsiteBy Tonight , a service that specifically serves self-employed professionals and solopreneurs. Magazine and they think they’re digital marketing experts. What is the market segment or industry of your ideal client? For example, start-ups, mid-market, or global companies?
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Kai Davis
NOVEMBER 15, 2018
When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.
Kai Davis
NOVEMBER 15, 2018
When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.
Management Consulted
NOVEMBER 27, 2016
Though companies like IBM and Accenture advertised themselves as end-to-end, Pratt believed they were not, which would work in Infosys’ favor. Digital Marketing. Thankfully though, we don’t have any recordings of their set… INFOSYS CONSULTING INTERVIEWS AND RECRUITING. For Infosys Inc., Digital Transformation.
Harvard Business
APRIL 5, 2016
But the advertising world just rallied around Mary Lou Retton. It was great for her — it’s not like we’re in competition with each other for this kind of stuff — but you really never know how advertisers are going to respond, who’s going to strike a chord.” Do celebrity endorsements work?
Consulting Success
JANUARY 29, 2018
We love being in the trenches with our clients, a case with every professional services firm. Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. It’s a very crowded market out there. The three of us who own Navalent are also practitioners.
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