Why Calling Your Workers Heroes Can Backfire
Harvard Business
FEBRUARY 1, 2024
In 2020, Instacart launched a “Household Heroes” campaign to recruit 300,000 workers to the platform. At the height of pandemic-era lockdowns, the term “hero” was used to describe full-time workers including frontline health workers, bus drivers, supermarket cashiers, and other workers who had to appear at work in-person.
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