Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 31

Marketing Advertising Media Video 31

1 to 1

DECEMBER 13, 2021

In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. In this step, you’ll want to build out the logistics, timeline, objectives, and metrics that will help your organization achieve CX success. Are we keeping our CX vows to customers and employees?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

MAY 29, 2018

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward.

Transportation 28

Transportation ROI Metrics Productivity 28