Amanda Gorman — 22-year-old Poet
CaseInterview.com
JANUARY 24, 2021
After her poem, I discovered that Gorman was a recent Harvard graduate (class of 2020). She will most certainly be offered one or more book deals based on her exposure at the inauguration and verified book sales on Amazon. This is an example of a sales technique I call pace, pace, lead. You know who else was thrilled?
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