Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 53

Marketing Advertising Media Video 53

Tsavo Neal

JUNE 26, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Your content will become your marketing and sales.

Consulting 15

Consulting Productivity ROI Case Study 15

Progressus

OCTOBER 27, 2023

In this article, we’ll provide a high-level overview of where the professional services industry is right now – and what current conditions mean for project-based organizations. What’s surprising is that Professional Services revenue growth averaged 34% in the 2H 2022 snapshot, representing a 44% increase over 2H 2020.

Industry 52

Industry SMB Software Talent 52

Effective Managers

JANUARY 31, 2022

If you are in the group that has never considered engaging a management consultant, check out this article. While the industry took a significant hit in 2020, it more than recovered in 2021 and the forecast is for continued global growth. If the ROI were not there, the investments would not be made. You may change your mind!

Consulting 52

Consulting Report Research Industry 52

Harvard Business

APRIL 19, 2016

In fact, authorities working on multilateral guidelines for digital economy taxation recently pushed off deciding, until 2020 , some fundamental questions regarding a company’s place of business and revenue characterization in a digital world. How could digital printing improve your innovation, product development, and speed to market?

Intellectual Property 28

Intellectual Property Automotive Analysis Pharmaceuticals 28

Harvard Business

MAY 29, 2018

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward.

Transportation 28

Transportation ROI Metrics Productivity 28

Harvard Business

MAY 25, 2016

Survey-based reports find that firms are currently spending an estimated $36 billion on storage and infrastructure, and that is expected to double by 2020. However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Improved pricing.

Data 53

Data Advertising Operations Case Study 53