A Refresher on Marketing ROI
Harvard Business
JULY 25, 2017
trillion in 2019, up from $1.6 Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. trillion in 2014. How Do You Calculate MROI?
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