A Refresher on Marketing ROI
Harvard Business
JULY 25, 2017
trillion in 2019, up from $1.6 Comparing marketing efficiency with competitors. ” Measuring how efficiently the marketing organization is using the company’s money keeps everyone accountable for using those funds wisely. Juan Díaz-Faes for HBR. Companies spend a lot on marketing communications. trillion in 2014.
Let's personalize your content