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Purchasing Managers Have a Lead Role to Play in Cyber Defense

Harvard Business

firms in 2017 were launched through the IT systems of suppliers or other third parties such as contractors, up from less than one-quarter of attacks in 2010. Key suppliers should have to meet performance and training standards and then should be regularly assessed to ensure that they are meeting them. They should be.

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Nearly Half of Companies Say They Don’t Have the Digital Skills They Need

Harvard Business

In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong. Jump ahead to 2017, and that same metric is just 18%. In fact, a recent report from the Pew Research Center revealed that employment is going up faster in roles that require higher levels of education and training. Insight Center.

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7 Ways to Improve Operations Without Sacrificing Worker Safety

Harvard Business

During my years at OSHA, where I served as the Assistant Secretary of Labor from 2009 through the beginning of 2017, I received several reports of safety system failures at DuPont facilities. Needed repairs and upgrades were delayed, worker training postponed, and risk assessments overlooked.

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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. and 2017 (Mean 3.7, For example, a request to assess how marketing promotions affect sales should also account for the effect of promotions on brand equity.

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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. These members are 2.6

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. And it had less than 1000 words.