Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

That takes time and resources – and it also requires bringing creative thinking to unfamiliar problems. Each outbound communication is measured individually for immediate ROI. The result is an ability to quickly adjust and re-allocate resources.

Marketing 52

Marketing Agile Fashion Sales 52

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 49

Sales Metrics How To Tools 49

Tsavo Neal

JANUARY 25, 2018

Resources page. ROI calculator. –Cal Friesen, Thought Leadership Resources. Further Reading: Why you need to get your firm’s ideas into trade publications (Thought Leadership Resources). McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 .

Consulting 68

Consulting Advertising Case Interview Conference 68