2017 Interviews Metrics ROI 
Harvard Business
MARCH 22, 2017
To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. The metrics also changed. Marketers need to master data analytics, customer experience, and product design.
Tsavo Neal
JANUARY 25, 2018
Interview an expert. Interviewing a potential client. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . It can be as simple as a phone interview via Skype, which you record and upload to iTunes. Interview an Expert. Case studies.
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