Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 51

Sales Metrics How To Tools 51

Tsavo Neal

JANUARY 25, 2018

ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. What were the KPI’s or metrics achieved to show that the project was a success?

Consulting 68

Consulting Advertising Case Interview Conference 68