Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Later in the sales cycle, marketing works with sales to create materials that can be customized to client objectives and case studies, instead of the generic collateral sales teams often see as low value.

Sales 53

Sales How To Metrics Tools 53

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. Case Studies. Lead-generating website.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Source: Hinge Research 2017 High Growth Study. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Blogging and content marketing is one of the most efficient ways for consultants to generate more leads.

B2B 60

B2B Marketing Consulting Advertising 60