Remove 2015 Remove Marketing Remove Metrics Remove Strategy
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“Retiring? Why? What then?!”

Kai Davis

I’ll be here sharing marketing, growth, and entrepreneurship tips, advice, and stories until they pry my Ono-Sendai keyboard out of my hands. Behind the scenes, I’ve been working on marketing and strategy for kai davis dot com in advance of a Q1/Q2 marketing push. This was both metric and sanity driven!).

Metrics 40
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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

By Matt Lawson, Managing Director, Ads Marketing at Google. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015). Consumers expect more of marketers now.

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Why CEOs Can’t Dance Redux

Rick Conlow

GM market share fell from 62.6% to 17.9%, from 1980 to 2015. These means they are not good at one-on-one conversations, cultural sensitivity, listening, team building, managing their emotions, managing conflict, or communicating vision and strategy clearly. CEOs focus on data, facts, figures, and metrics.

Study 88
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Bridging Organization Design and Performance

Kates Kesler

The economic recovery of 2010-2015 has triggered a number of high-profile mergers, but even more break-ups and spin-offs among large global companies, particularly those based in the US. Have conglomerates and diversified companies under-performed because of failures in enterprise strategy? Greg Kesler and Amy Kates.

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What You Need to Know About Globalization’s Radical New Phase

BCG

Brexit has certainly thrown markets, exchange rates, and consumer confidence into turmoil, but the model of globalization that has developed over the past 200 years started showing signs of change well before the referendum. And FDI as a share of total investment has been declining even as total global investment has increased.

Metrics 40
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Friday Fusion: August 21, 2020

Tsavo Neal

The best theme on the market for consultants is X Theme by Themeco. X Theme is the perfect theme for creating effective digital marketing materials for consultants. Tsavo Neal — Designer & Content Marketer. Tsavo Neal Consulting – Founder & Digital Marketing Consultant (OCT 2016 – PRESENT). EXPERIENCE.

Resumes 78
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.