Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey
Melissa Agnes
SEPTEMBER 18, 2018
How Chipotle’s mindset and culture helped them manage their E. coli crisis in 2015, and the mindset and strategies they implemented to manage the many dynamics of this incident, including the long-lasting reputational impact it threatened to leave on the brand. The impact their culture had on the management of this crisis.
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