Deep Dive into Customer Segmentation (Part 1 of 2)
Tom Spencer
JUNE 6, 2020
Designing an optimal channel distribution strategy (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010).
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