Are Your Marketing and Sales Teams on the Same Page?

Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. When sales and marketing teams are aligned, not only will the company perform better, but these teams will notice an increased speed of change, more creative problem-solving, and better employee retention. The author identifies how to spot misalignment between sales and marketing teams, and suggests the following strategies to get them on the same page: 1) Audit the content you have to enable revenue generation; 2) Have marketing team members shadow sales calls; 3) Hold regular brainstorming sessions with sales and marketing team members; and 4) Provide the sales team with knowledge about prospects for their sales calls.