Tsavo Neal
APRIL 27, 2017
Would you go and meet a prospective client wearing basketball shorts and sandles? 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages.
Tsavo Neal
JANUARY 25, 2018
Publishing a white paper. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.
Emerson Consulting Group
NOVEMBER 6, 2020
The ROI Comparison Rationale. Here’s where the rubber meets the road. While the PEO offering includes some level of employment practice liability insurance (to protect themselves as the employer of record), it doesn’t protect you against the errors you might make in hiring, training, or other employee-related actions.
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