article thumbnail

The Problem with Social Media

CaseInterview.com

I see several risk factors in relying on information shared through social media to shape your worldview, your values, and your stance on particular issues. The primary purpose of social media is not to inform or connect; it is to make money. The objective of social media is to generate revenue. Not all social media is bad.

Media 105
article thumbnail

The False Narrative of Social Media

CaseInterview.com

Social media has become one’s personal press release service. The problem with social media is that it’s not real life. The problem is that you rarely see this reflected in social media… and it’s very easy to think that the difficult times don’t seem to apply to others. It’s merely an often skewed portrayal of one’s life.

Media 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Social Media Marketing Efforts

Business Consulting Agency

Social media is impossible to avoid. Not too long ago, business owners and managers grew a company without any such notion as social media. Social media has changed the way people and companies communicate with each other. Social media when done right can significantly benefit a business or not when done incorrectly.

Media 52
article thumbnail

Can’t Find Me on Social Media? Please Subscribe in Some Way

Johanna Rothman

Some facts that make me a little sad: Social media is more and more splintered. My Socials Just in case you still use social media, here are my various social media channels: Twitter: [link] Mastodon: [link] LinkedIn: [link] YouTube: [link] So far, that's it. The post Can’t Find Me on Social Media?

Media 52
article thumbnail

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

article thumbnail

What social media platform should I be on?

Consultant Journal

If you find yourself asking, “What social media platform should I be on?”, Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale! What social media platform is the wrong question. ”, that’s understandable.

Media 97
article thumbnail

Report from Social Media Marketing World

The Fearless Marketer

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. It just doesn’t pay off. Cheers, Robert.

Media 62