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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. Because they have the money, they might ask you for features.

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Job Hub:T-Mobile Jobs and Culture

Management Consulted

Power and Associates, a global marketing-information-services firm, as the highest in retail store satisfaction amongst its competitors consecutively for the the past four years and also the highest for customer care two years consecutively. market with 52.9M T-Mobile has been ranked by J.D. 20 by Fast Company. History & Culture.

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Leapfrogging: Value-Based Health Care Comes to Emerging Markets

BCG

And yet, we believe that some of the biggest opportunities for value-based health care today are to be found not in advanced economies but in emerging markets. There are powerful incentives for emerging-market providers and policymakers to organize their health systems around maximizing health care value for their populations.

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Top 10 Consulting Firms in the Middle East

Management Consulted

However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. In terms of engagement cost, the MBB firms are still more expensive and exclusive, even in the Middle East. in revenue (wow!). McKinsey & Company. McKinsey at #4? What are we thinking!?

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Olswang – The name says it all

Tom Spencer

Olswang is a firm which holds itself out to the market as being an expert in technology, media and telecommunications, and so I was quite looking forward to meeting them. I recently had the dubious honour of meeting with two partners from London based law firm Olswang. Unfortunately, I was sadly disappointed.

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The Paradoxes of Telecom Value Creation

BCG

Two paradoxes surround value creation in the telecommunications industry. The connectivity of the entire stack, in other words, depends on the health of telecommunications operators. Quite recently—in our 2008–2012 ranking—three of these companies were in the top ten in telecommunications value creation.

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How Can Digital Suppliers Accelerate Customers’ Transformations?

BCG

They see the need to become much more agile—to shorten the time to market and to accelerate product and service delivery, employing a more iterative manner. They recognize that digital technologies are increasingly critical to driving sales and efficient operations.