Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. Because they have the money, they might ask you for features.
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