The Five Pillars of Marketing Success
The Fearless Marketer
AUGUST 20, 2018
Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Random marketing is just that; it’s all over the place. The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum.