Consultant Marketing Focus

Jerry Fletcher

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. I asked in an e-mail, “Do we have a web site, an e-mail service and a way to register people for events and any social media that the chapter uses?”.

Consultant Marketing Brand Disruption

Jerry Fletcher

If a fan becomes a social media star and brags on your product, you just might have a winner. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Brand Branding Consultant marketing Trust


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Consultant Marketing Stages of Success

Jerry Fletcher

Tried Someone takes a chance on you, hiring you and your operation to solve a problem for them. Proven Your experience and credentials have paid off for a number of clients Trusted You are now the go-to guy or gal in your industry, market or geography for your expertise.

Consultant Marketing For Startups

Jerry Fletcher

So you would probably accept the young lady in the photo as qualified to handle social media but not to specify the concrete for our overpass. That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop.

Consultant Marketing Listen or Lead?

Jerry Fletcher

The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward.

B2C 60

Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. That is automated marketing at it’s simplest. It is part of Automated Marketing.

Future Marketing Suggestions

Alan Weiss

Here are some ideas for your consideration: Marketing for the Future. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Diversify your marketing beyond any current niches or specialties.

Consultant Marketing Juggernaut

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 2) Social media training for users in the organization.

Media 77

The AT&T Ruling Shows That U.S. Regulators Don?t Understand Media?s Present ? or Future

Harvard Business

Justice Department’s view of a static media landscape is dead and buried. “If there ever were an antitrust case where the parties had a dramatically different assessment of the current state of the relevant market and a fundamentally different vision of its future development,” Judge Leon began his decision, “this is the one.” Even without the government’s defeat in this case, more media restructuring is inevitable.

Media 30

Rush to Judgment Part II: Media Myths Shattered; Whodunit? Four Arrested


Russian state-controlled media reported the two were from the Caucasus, a violent and impoverished region on Russia''s southern flank. Media Myths Shattered Media Myth : Nemtsov was a well-liked, high-profile opposition leader. Media Myth : Putin had everything to gain by killing Nemtsov. Media Myth : (as originally reported). Reality : Cameras were operative and that helped track the killers. Whodunit?

Media 53

Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business

This disconnect is a major problem for the continuing development of efficient capital markets. Given their size and appetite for diversification, these gigantic investors are a significant source of financing for many companies and governments in the developed world, and their investment activities can and do move markets. Rather, they begin by tackling other pursuits, such as using satellites to track rainforest destruction or predicting social-media sentiment for brands.

The Blockchain Will Do to Banks and Law Firms What the Internet Did to Media

Harvard Business

This initial lack of commercial players and interests was critical — it allowed the formation of a network architecture that shared resources in a way that would not have occurred in a market-driven system. There were many “pre-internet” players, for example telecom operators and cable companies trying to provide interactive multimedia over their networks, but none could generate enough traction to create names that you would remember.

Media 57

Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” ” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories. Could specialized social media handle these functions better than the dominant players?

The Role of 5G in Online Sports Betting

Tom Spencer

5G networks are a promising wireless technology that online bookmakers and sports betting operators should factor into their business strategy. Growth of the Live Sports Betting Market. As a result, the implementation of 5G is likely to lead to growth in the live sports betting market.

What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Agile 35

How AI Is Streamlining Marketing and Sales

Harvard Business

According to Scott Berns, CenturyLink’s Director of Marketing Operations, the company has approximately 1,600 sales people, and the Angie pilot started with four of them. Tom Wentworth, Chief Marketing Officer at RapidMiner , a company that provides an analytical tool for data scientists, had a problem that was similar to CenturyLink’s. “It’s the most productive thing I’m doing in marketing,” he said.

Sales 30

What is Cloud Computing?

Tom Spencer

Companies are changing the way they operate by leveraging internet and cloud services. She was formerly an Associate Product Marketing Manager (APMM) at Microsoft within Azure. Cloud Computing Media / Internet cloud computing

How Unilever Reaches Rural Consumers in Emerging Markets

Harvard Business

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. Technology is making it easier to connect with rural consumers in so-called media dark areas. The challenges – market development, product design, logistics, communication — deter many companies from even considering rural markets in developing countries. The market potential is significant: 4.5

Sales 34

How to Figure Out Your Consulting Bill Rate

Successful Independent Consulting

You need to consider the real and perceived value of your services, expertise, and experience, as well as geography and market conditions. Note, while this is true in more established areas like supply-chain expertise, the reverse may be true when it comes to new areas like social media strategy or bitcoin mining. ;-) Years of experience in consulting — Consultants just starting out are unproven in the market and can’t charge as much. Dear Liz, I have a quick question.

How To 181

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry.

The Go-to-Market Approach Startups Need to Adopt

Harvard Business

Unfortunately, many tech startups get stuck at this stage because they can’t quite figure out a scalable way to go to market. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t. If we sell directly, should we organize salespeople by market, industry, geography, company size, or some other principle?

Recruiting Strategies for a Tight Talent Market

Harvard Business

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. If so many companies are using social media, it must be effective, right? “Feeling pinned down?”

Ukraine Hyperinflation; Currency Plunges 44% in One Week! Actual Black Market Rates; Poroshenko Gives "Ultimatum" to Central Bank to Fix Exchange Rate


I hear various reports of what the hryvnia actually trades for on the black market in Ukraine. Today, I have an actual black market link to share thanks to reader Oleg from Crimea. None of that applies at the black market of course. Often black market outfits operate from the same official currency exchange kiosks, you just need how an what to ask for. Of course, going straight to the black market is risky in many respects.

There’s Only One Way to Break into China’s Crowded Retail Market

Harvard Business

China’s two retailing powerhouses, online commerce pioneer Alibaba and social media-gaming pioneer Tencent, have systematically established a duopoly of record proportions in record time. It began life as a social networking services company, and then added gaming, electronic payments, media content, cloud computing and devices. They gain invaluable data that fuels everything from hyper-targeted marketing to store locations to product assortment to pricing.

Data 28

The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles

Harvard Business

media has come under intense scrutiny, with analysts , politicians, and even journalists themselves accusing it of bias and sensationalism — of having failed us — in its coverage of the presidential election. The prevailing logic has an “if only” tenor: If only the media had been less swayed by shocking stories, if only bias in the media had been purged, and if only fake news had been eliminated and cyberattacks curtailed, the outcome would have been different.

Media 32

List of strategy consulting firms in London

Tom Spencer

Alpha Financial Markets Consulting. Alpha Financial Markets Consulting. Founded in 2003, Alpha Financial Markets Consulting is based in the UK and also has offices in Luxembourg, Paris and NY. It also delivers specialist operational, consulting and industry expertise to management and investors seeking to accelerate performance and maximise value across corporate and investment lifecycles. Bain is headquartered in Boston and operates in 46 offices across 29 countries.

Data Can Do for Change Management What It Did for Marketing

Harvard Business

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? the transport market) or very narrowly (e.g.

To Get More Out of Social Media, Think Like an Anthropologist

Harvard Business

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction. Clear indications from marketing science underline how chatter affects sales, brand health, and even stock performance.

Data 32

7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You also don’t need to become some marketing guru to land work with the C-Suite. Understands how the culture and power networks operate within the client system. Helps clients anticipate the Customer/Client, Employee, and Financial/Operational impact of business decisions.

How to Present to Executives

Prudent Pedal

If you want to be an exceptional marketer or salesperson, you have to know how to present your ideas and recommendations to executives. . Marketers blame sales, budgets or competitors’ tactics. Salespeople blame marketing and product deficiencies. READ: You Don’t Have a Marketing Problem. Executives do not define problems in terms of the number of website visitors, social media followers or marketing-qualified leads.

Welcome to the Library's Blogs! - Free Management Library

Consulting and Organizational Management

Development is hard pressed to interface with operations. Yet it is extremely important that this interface be workable because developments are not relevant until they find their way into operations. An operation is charted to preserve the status quo, the current thinking and methods. Operations assumes this status quo as a “given” and works within current procedures to improve them and “operationalize” them with a high degree of efficiency. Library. Translate This.

How Netflix Expanded to 190 Countries in 7 Years

Harvard Business

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. and Netflix has managed to make inroads into even those markets where Prime arrived first. Netflix did not try to enter all markets at once. Fernando Trabanco Fotografía/Getty Images.

How Netflix Expanded to 190 Countries in 8 Years

Harvard Business

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. and Netflix has managed to make inroads into even those markets where Prime arrived first. Netflix did not try to enter all markets at once. Fernando Trabanco Fotografía/Getty Images.

2022 wage strategies: How contact centers can face the Great Resignation

1 to 1

In our experience, we have found that even slight increases above market averages will attract better candidates who will be more likely to stay, both in the U.S. Eliminate waste from operations.

Building a successful platform business

Tom Spencer

Services can help a platform operator differentiate their marketplace from competitors, and also lock in users. Services may also provide the basis for innovation: generative marketplaces such as app stores attract third-parties to build features that in turn attract users, ultimately benefiting the marketplace operator. For example, social media networks and search engines are free for users, while advertisers are brought in as the marketplace develops.

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. According to Hinge Research’s High Growth Study, the most effective marketing methods for consulting firms are… (Click on the links to be taken to the section of the article with the specific lead-generating tactics for each). Partnership Marketing.

eBook 65

Offshoring, Onshoring, Nearshoring: So Many Shores, So Little Time

1 to 1

Onshoring pitfalls are that operating within the company’s home nation will likely be the most expensive option, and labor pools are limited. Offshoring is outsourcing work to overseas countries to access a lower-cost labor market while retaining, and often increasing, the quality of skills.

NewTV Is the Antithesis of a Lean Startup. Can It Work?

Harvard Business

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. As a reminder, the dot-com crash was preceded by the dot-com bubble, a five-year period from August 1995 (the Netscape IPO) to March 2000 when there was massive wave of experiments on the then-new internet, including in commerce, entertainment, nascent social media, and search. Entrepreneurship Media Digital Article