INDUSTRY INSIGHTS YOUR PEERS ARE READING
This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. Consulting Interviews case interview conclusion MORE
However, the 10 Consulting practice areas are more of a blend of business analytical tools and technical understanding : Accelerated Solution Environments All-Channel Experience Big Data and Analytics Business & Technology Innovation Customer Experience Digital Delivery Digital Strategy and Transformation Executive Leadership and Change Marketing Operational Excellence / Corporate and Digital Operations. CAPGEMINI CONSULTING INTERVIEWS & RECRUITING. MORE
Interview with Jahaan Blake. I am super excited to interview Jahaan Blake, our latest Consultant Institute grad who has launched an amazing website and has a fantastic business all ready to go to start attracting tons of leads and future clients, but before she moves on to this new phase I wanted to take a pause and learn more about her experience. Betsy Jordyn : Well hello everyone. MORE
I was recently sent this email from a student who has upcoming interviews with Bain and McKinsey asking me to clarify some details on my profit loss framework below is his question as well as my response. in the interview process, generally we simplify the process to assume the two are the same. Managerial accounting - business operators, think in terms of cash. MORE
You can perform better in a consulting interview by having an upfront preview of what types of questions might be thrown your way. Consulting interview questions about pricing ask for the optimal price -- or way to determine the optimal price -- for a given product or service. When these numbers materialize, interviewers often want you to calculate a breakeven volume (or the volume necessary to reach pre-determined business goals) and determine if such a volume is achievable. MORE
The former GSMA chairman and Telenor CEO discusses what telecoms operators need to do to adapt in the new competitive landscape. Telecommunications Insights MORE
Combining their industry experience, the pair were forerunners in what became a specialty area in professional services: turnaround management, corporate restructuring and operational performance improvement for companies and stakeholders. The work at Alvarez & Marsal is analytical in nature, which is great, and the focus is on turning companies around both structurally (which is not as relevant to consulting) and operationally (which is highly relevant to consulting). MORE
Welcome back to the last in our series on breaking down case interview frameworks. Check out our breakdowns on Profitability , Market Sizing , and Market Study to become a complete expert on any kind of framework you’ll need in your case interview. They often plan to operate it for a period of time; many choose to integrate the target with their current operations. case interviews MORE
Intelligence & Operations Analysis. Candidates will be interviewed on campus or over the phone. Rohit Bhagat – Global Chief Operating Officer – Barclays Global Investors. Richard Gay – Senior Vice President of Strategy and Business Operations – VH1 and CMT, MTV Networks. Paul Idzik – Executive Vice President and Chief Operating Officer – Barclays PLC. Owen Nieberg – Chief Operating Officer – All About Braces. MORE
BTS GROUP INTERVIEWS AND CULTURE. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. BTS GROUP INTERVIEWS. There is quite a bit of variety in the interview process for a consulting position at BTS; the process can take anywhere from two days to over three months. Round two is with a Manager, and is a standard case interview. MORE
Birthed in 2004 as a spin-off of Indian tech outsourcing behemoth Infosys Technologies, Infosys Consulting is quickly climbing the charts as an industry leader in IT Operations and Strategy consulting. IT Operations. Supply Chain and Operations Processes. INFOSYS CONSULTING. MORE
Following is a report from a CaseInterview.com student that was recently hired by BCG in Western Europe where he shares his experience interviewing with BCG in Europe. I am not only writing to thank for your helpful material, but also to explain my experience during the interviewing process. My first two interviews were more quantitative. I had to do two estimation questions at the beginning, then I had to do operational cases. MORE
The Advisory Board Company is perhaps best known for its membership platform which provides information, research and tools specifically targeted to companies pursuing operational and strategic organization improvement in the U.S. Cost and operations. consulting interviews MORE
As the next installment in our popular Firm Profile series, we take a look at the evolution, reinvention, and current interview tactics of one of the world’s premier consulting firms – IBM. Operations and Supply Chain. IBM GBS INTERVIEWS AND RECRUITING. MORE
Sean Sternbach – Director of Operations – Pet Lodge Pet Resort. ALIXPARTNERS INTERVIEWS AND RECRUITING . By all accounts, interviewing at AlixPartners is pretty rigorous, to put it lightly. A phone interview with someone in HR to assess your skills and qualifications etc. A phone interview with a consultant. In office interview with fit and case interviews. One thing to be on guard against is a not-so-great interview with the HR folks. MORE
In my particular experience, your guidance was essential to me in revealing the personality behind the much-feared recruiter and interviewer. VC: In case interviews , often the problem you think you are solving at the start of the case ends up being quite different by the end. It made me much more confident about dealing with the non-case part of the interview. Most interviews ended with them smiling and wishing me good luck. I mean interviewer) what you are doing. MORE
Currently, Kalypso LP operates as a subsidiary of Palladius Inc. Kalypso’s day-to-day operations are run by George Young (Chairman), Mick Broekhof (Founding Partner, Head of Kalypso Europe), and Bill Poston (Founding Partner, Managing Director). KALYPSO INTERVIEWS AND RECRUITING. MORE
Welcome back to our series on using frameworks to break down case interviews. But what’s likely true about the case interview you will be presented with is that your client is ready to launch an all-out, no-holds-barred attack on the future in the hopes of seeing significant growth in a short period or time, rather than just incremental growth over a longer period. The post Breaking Down Case Interview Frameworks – Profitability appeared first on Management Consulted. MORE
At consulting firms like McKinsey, you will receive a personal experience interview (or McKinsey PEI). Sometimes an entire interview is devoted to these types of questions. Other times, you will receive 10 - 15 minutes of these kinds of questions before you get a case interview. MORE
KEARNEY INTERVIEW AND CULTURE. Now known to be THE best sourcing, procurement and operations consulting firm in the world, A.T. Operations. Kearney works collaboratively with companies to transform their operations in order to gain unprecedented competitive advantage. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation. MORE
Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. As such, I’ve increasingly seen case interviews being used to recruit for corporate strategy roles in all sectors and business operation (“BizOps”) roles at startups. MORE
With 27 offices worldwide, Parthenon-EY is still a new venture, although it is has gained decent market share in the 2 years it has been operational. The practice areas at Parthenon-EY reflect the operational nature of consulting projects at the firm. PARTHENON-EY INTERVIEWS AND RECRUITING. Be prepared for 2-3 rounds of interviews, the first of which may consist of connecting with a recruiter for a phone screen. consulting firm profiles consulting interviews MORE
. BRIDGESPAN INTERVIEWS & CULTURE . In 2000, the group launched its first website, www.bridgespan.org, and started operations from a Boston-based office. BRIDGESPAN INTERVIEWS AND RECRUITING . consulting interviews MORE
CONSULTING INTERVIEWS & CULTURE . Operations. are operating on smaller budgets than their colleagues at MBB etc. CONSULTING INTERVIEWS AND RECRUITING . Generally speaking, interview are held across two rounds. In the interviews themselves you can expect to deal with cases in both rounds, with a particular focus on both market sizing and strategy questions. for its Healthcare and Life Sciences practice, so if you’re interviewing in the U.S MORE
Have an upcoming Oliver Wyman interview? After building a successful model in financial services, Oliver Wyman expanded to offer pure strategy consulting services to non-financial services groups and now has 2 internal divisions that operate relatively independently. The firm offers consulting services including strategy, operations, risk management, organizational transformation, and leadership development. Strategic Information Technology and Operations. MORE
However, not all of its resources are pointed towards consulting, as it offers three lines of services, Audit, Tax and Advisory, with the Advisory arm of its operations (where consulting lives) generating $9.09 Within the US, KPMG LLP operates from 87 offices with more than 23,000 employees. As growth continued, the firm sought to further to unify and centralize its operations while boosting brand recognition. Operating Effectiveness. Supply Chain and Operations. MORE
The Hay Group carried on growing for the next 20 years, expanding its operations and its global reach. Most tend toward jobs as an HR consultant (independent or a larger firm) or operations manager. HAY GROUP INTERVIEWS AND RECRUITING. Applicants will have two interviews; the first may be over the phone and will be with more junior staff members or on campus, with the second usually being in person with a director or a manager. Acing the Mercer Interview. MORE
Founded in 1995 by former Bain consultants and headquartered in New York City, they focus on developing airline strategy and implementing major operational turnaround. In fact, one of our interview coaches, Michael Hecht, used to work for The Seabury Group and now works for Delta Airlines as a member of their Skymiles team. If you’re applying to work at The Seabury Group, book an interview prep session with Michael here. INTERVIEWS AND RECRUITING. MORE
The reason that this framework is worth introducing is due to the increasing frequency of M&A cases confronting candidates in the case interview. In most cases, this will be a number that candidates can get from the interviewer. Case Interviews mergers and acquisitions MORE
Welcome back to our series on using frameworks to break down case interviews. But what’s likely true about the case interview you will be presented with is that your client is ready to launch an all-out, no-holds-barred attack on the future in the hopes of seeing significant growth in a short period or time, rather than just incremental growth over a longer period. The post Breaking Down Case Interview Frameworks – Profitability appeared first on Management Consulted. MORE
Moving from economic consulting to a more broad-based focus may be a bit tricky, as you have superior experience in one particular facet, but minimal experience in others – and no experience in actual operational changes that are the bread and butter of most major consulting firms. CORNERSTONE RESEARCH INTERVIEWS AND RECRUITING. Now to the section you’ve all been waiting for…the interview process! Nervous about your case and behavioral interview chances? MORE
Operations – Altman Vilandrie dissects the everyday running of a client’s business to see what can be done better. INTERVIEWS AND RECRUITING . Interviews at Altman Vilandrie are held over 2 rounds. Round 0 – A phone interview if you’re an employee referral. This will be a screening interview with HR. Round 1 – An on campus interview for students or a phone interview for employee referrals who cannot be interviewed in one of the offices. MORE
The practice areas at Towers Watson reflect the operational nature of consulting projects at the firm: Communication and Change Management. with over 54 offices in operation. TOWERS WATSON CONSULTING INTERVIEWS AND RECRUITING. It may also consist of a group interview. MORE
OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . This firm was birthed out of the frustration they both felt with their employer, who they believed devoted too much time to operational issues while neglecting strategic analysis. Operational Strategy. MORE
I have recently received feedback from my final round interviews at McKinsey, and have been told that they would like to interview me two more times because they were not clear on some of my case solving abilities. However, they felt that I was structured in my approach, and overall they were impressed with my general capabilities and therefore they wanted to offer me another chance to interview. Let me clarify using the terminology used by your interviewer. MORE
FTI CONSULTING INTERVIEWS & CULTURE. They did much of the work piecing together Mr. Madoff’s money trail and just recently flew over to Puerto Rico for the Puerto Rico Government, who hired FTI to improve operations of utilities and highway units (2014). An inconsistent culture could also mean a lack of transparency in operations or management. FTI CONSULTING INTERVIEWS AND RECRUITING. First round FTI Consulting interviews are generally straight forward. MORE
One problem, however, with tossing traditional practice to the wind is that it takes a significant amount of success to prove that you’re operating on more than just blind luck. THE CAMBRIDGE GROUP INTERVIEWS. These interviews will be with those at the Manager and Partner level. MORE
Below is a success story from a CaseInterview.com that just receive a BCG offer where he shares tips on how to handle a BCG consulting interview. Here is a bit more on my experience and the BCG interview process. The interview process: I had 5 case interviews before I was extended the offer, and while that seems a lot, one thing I realized is that you tend to get better with every interview. You start building momentum and confidence as interviews go by. MORE
Tom Spencer
NOVEMBER 30, 2019
Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. As such, I’ve increasingly seen case interviews being used to recruit for corporate strategy roles in all sectors and business operation (“BizOps”) roles at startups.
CaseInterview.com
JUNE 18, 2019
At consulting firms like McKinsey, you will receive a personal experience interview (or McKinsey PEI). Sometimes an entire interview is devoted to these types of questions. Other times, you will receive 10 - 15 minutes of these kinds of questions before you get a case interview.
CaseInterview.com
JUNE 13, 2019
You can perform better in a consulting interview by having an upfront preview of what types of questions might be thrown your way. Consulting interview questions about pricing ask for the optimal price -- or way to determine the optimal price -- for a given product or service. When these numbers materialize, interviewers often want you to calculate a breakeven volume (or the volume necessary to reach pre-determined business goals) and determine if such a volume is achievable.
CaseInterview.com
OCTOBER 30, 2019
In my particular experience, your guidance was essential to me in revealing the personality behind the much-feared recruiter and interviewer. VC: In case interviews , often the problem you think you are solving at the start of the case ends up being quite different by the end. It made me much more confident about dealing with the non-case part of the interview. Most interviews ended with them smiling and wishing me good luck. I mean interviewer) what you are doing.
McKinsey
FEBRUARY 22, 2018
The former GSMA chairman and Telenor CEO discusses what telecoms operators need to do to adapt in the new competitive landscape. Telecommunications Insights
Management Consulted
JANUARY 15, 2017
Currently, Kalypso LP operates as a subsidiary of Palladius Inc. Kalypso’s day-to-day operations are run by George Young (Chairman), Mick Broekhof (Founding Partner, Head of Kalypso Europe), and Bill Poston (Founding Partner, Managing Director). KALYPSO INTERVIEWS AND RECRUITING.
|
Management Consulted
NOVEMBER 27, 2016
Birthed in 2004 as a spin-off of Indian tech outsourcing behemoth Infosys Technologies, Infosys Consulting is quickly climbing the charts as an industry leader in IT Operations and Strategy consulting. IT Operations. Supply Chain and Operations Processes. INFOSYS CONSULTING.
Management Consulted
JANUARY 18, 2015
KEARNEY INTERVIEW AND CULTURE. Now known to be THE best sourcing, procurement and operations consulting firm in the world, A.T. Operations. Kearney works collaboratively with companies to transform their operations in order to gain unprecedented competitive advantage. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation.
CaseInterview.com
JUNE 13, 2019
I was recently sent this email from a student who has upcoming interviews with Bain and McKinsey asking me to clarify some details on my profit loss framework below is his question as well as my response. in the interview process, generally we simplify the process to assume the two are the same. Managerial accounting - business operators, think in terms of cash.
Tom Spencer
JANUARY 12, 2019
This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. Consulting Interviews case interview conclusion
.png)
CaseInterview.com
JULY 18, 2019
Following is a report from a CaseInterview.com student that was recently hired by BCG in Western Europe where he shares his experience interviewing with BCG in Europe. I am not only writing to thank for your helpful material, but also to explain my experience during the interviewing process. My first two interviews were more quantitative. I had to do two estimation questions at the beginning, then I had to do operational cases.
|
|
Management Consulted
NOVEMBER 2, 2015
However, not all of its resources are pointed towards consulting, as it offers three lines of services, Audit, Tax and Advisory, with the Advisory arm of its operations (where consulting lives) generating $9.09 Within the US, KPMG LLP operates from 87 offices with more than 23,000 employees. As growth continued, the firm sought to further to unify and centralize its operations while boosting brand recognition. Operating Effectiveness. Supply Chain and Operations.
Management Consulted
JANUARY 25, 2016
Sean Sternbach – Director of Operations – Pet Lodge Pet Resort. ALIXPARTNERS INTERVIEWS AND RECRUITING . By all accounts, interviewing at AlixPartners is pretty rigorous, to put it lightly. A phone interview with someone in HR to assess your skills and qualifications etc. A phone interview with a consultant. In office interview with fit and case interviews. One thing to be on guard against is a not-so-great interview with the HR folks.
Management Consulted
JUNE 12, 2016
With 27 offices worldwide, Parthenon-EY is still a new venture, although it is has gained decent market share in the 2 years it has been operational. The practice areas at Parthenon-EY reflect the operational nature of consulting projects at the firm. PARTHENON-EY INTERVIEWS AND RECRUITING. Be prepared for 2-3 rounds of interviews, the first of which may consist of connecting with a recruiter for a phone screen. consulting firm profiles consulting interviews
Management Consulted
JULY 17, 2016
Welcome back to our series on using frameworks to break down case interviews. But what’s likely true about the case interview you will be presented with is that your client is ready to launch an all-out, no-holds-barred attack on the future in the hopes of seeing significant growth in a short period or time, rather than just incremental growth over a longer period. The post Breaking Down Case Interview Frameworks – Profitability appeared first on Management Consulted.
CaseInterview.com
JULY 17, 2019
Below is a success story from a CaseInterview.com that just receive a BCG offer where he shares tips on how to handle a BCG consulting interview. Here is a bit more on my experience and the BCG interview process. The interview process: I had 5 case interviews before I was extended the offer, and while that seems a lot, one thing I realized is that you tend to get better with every interview. You start building momentum and confidence as interviews go by.
Management Consulted
SEPTEMBER 6, 2015
Operations – Altman Vilandrie dissects the everyday running of a client’s business to see what can be done better. INTERVIEWS AND RECRUITING . Interviews at Altman Vilandrie are held over 2 rounds. Round 0 – A phone interview if you’re an employee referral. This will be a screening interview with HR. Round 1 – An on campus interview for students or a phone interview for employee referrals who cannot be interviewed in one of the offices.
Management Consulted
OCTOBER 16, 2016
BTS GROUP INTERVIEWS AND CULTURE. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. BTS GROUP INTERVIEWS. There is quite a bit of variety in the interview process for a consulting position at BTS; the process can take anywhere from two days to over three months. Round two is with a Manager, and is a standard case interview.
Management Consulted
OCTOBER 2, 2016
Moving from economic consulting to a more broad-based focus may be a bit tricky, as you have superior experience in one particular facet, but minimal experience in others – and no experience in actual operational changes that are the bread and butter of most major consulting firms. CORNERSTONE RESEARCH INTERVIEWS AND RECRUITING. Now to the section you’ve all been waiting for…the interview process! Nervous about your case and behavioral interview chances?
Management Consulted
MAY 10, 2015
The Hay Group carried on growing for the next 20 years, expanding its operations and its global reach. Most tend toward jobs as an HR consultant (independent or a larger firm) or operations manager. HAY GROUP INTERVIEWS AND RECRUITING. Applicants will have two interviews; the first may be over the phone and will be with more junior staff members or on campus, with the second usually being in person with a director or a manager. Acing the Mercer Interview.
Management Consulted
FEBRUARY 15, 2015
FTI CONSULTING INTERVIEWS & CULTURE. They did much of the work piecing together Mr. Madoff’s money trail and just recently flew over to Puerto Rico for the Puerto Rico Government, who hired FTI to improve operations of utilities and highway units (2014). An inconsistent culture could also mean a lack of transparency in operations or management. FTI CONSULTING INTERVIEWS AND RECRUITING. First round FTI Consulting interviews are generally straight forward.
Management Consulted
AUGUST 9, 2015
OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . This firm was birthed out of the frustration they both felt with their employer, who they believed devoted too much time to operational issues while neglecting strategic analysis. Operational Strategy.
Management Consulted
FEBRUARY 7, 2016
The practice areas at Towers Watson reflect the operational nature of consulting projects at the firm: Communication and Change Management. with over 54 offices in operation. TOWERS WATSON CONSULTING INTERVIEWS AND RECRUITING. It may also consist of a group interview.
Management Consulted
DECEMBER 7, 2014
. BRIDGESPAN INTERVIEWS & CULTURE . In 2000, the group launched its first website, www.bridgespan.org, and started operations from a Boston-based office. BRIDGESPAN INTERVIEWS AND RECRUITING . consulting interviews
Management Consulted
JUNE 14, 2015
Founded in 1995 by former Bain consultants and headquartered in New York City, they focus on developing airline strategy and implementing major operational turnaround. In fact, one of our interview coaches, Michael Hecht, used to work for The Seabury Group and now works for Delta Airlines as a member of their Skymiles team. If you’re applying to work at The Seabury Group, book an interview prep session with Michael here. INTERVIEWS AND RECRUITING.
Management Consulted
DECEMBER 6, 2015
Combining their industry experience, the pair were forerunners in what became a specialty area in professional services: turnaround management, corporate restructuring and operational performance improvement for companies and stakeholders. The work at Alvarez & Marsal is analytical in nature, which is great, and the focus is on turning companies around both structurally (which is not as relevant to consulting) and operationally (which is highly relevant to consulting).
Management Consulted
MARCH 9, 2014
The Advisory Board Company is perhaps best known for its membership platform which provides information, research and tools specifically targeted to companies pursuing operational and strategic organization improvement in the U.S. Cost and operations. consulting interviews
Management Consulted
AUGUST 7, 2016
One problem, however, with tossing traditional practice to the wind is that it takes a significant amount of success to prove that you’re operating on more than just blind luck. THE CAMBRIDGE GROUP INTERVIEWS. These interviews will be with those at the Manager and Partner level.
Management Consulted
JULY 17, 2016
Welcome back to our series on using frameworks to break down case interviews. But what’s likely true about the case interview you will be presented with is that your client is ready to launch an all-out, no-holds-barred attack on the future in the hopes of seeing significant growth in a short period or time, rather than just incremental growth over a longer period. The post Breaking Down Case Interview Frameworks – Profitability appeared first on Management Consulted.
Consulting Matters
AUGUST 15, 2019
Interview with Jahaan Blake. I am super excited to interview Jahaan Blake, our latest Consultant Institute grad who has launched an amazing website and has a fantastic business all ready to go to start attracting tons of leads and future clients, but before she moves on to this new phase I wanted to take a pause and learn more about her experience. Betsy Jordyn : Well hello everyone.
Management Consulted
JANUARY 1, 2017
Welcome back to the last in our series on breaking down case interview frameworks. Check out our breakdowns on Profitability , Market Sizing , and Market Study to become a complete expert on any kind of framework you’ll need in your case interview. They often plan to operate it for a period of time; many choose to integrate the target with their current operations. case interviews
Management Consulted
OCTOBER 18, 2013
As the next installment in our popular Firm Profile series, we take a look at the evolution, reinvention, and current interview tactics of one of the world’s premier consulting firms – IBM. Operations and Supply Chain. IBM GBS INTERVIEWS AND RECRUITING.
Management Consulted
APRIL 5, 2015
CONSULTING INTERVIEWS & CULTURE . Operations. are operating on smaller budgets than their colleagues at MBB etc. CONSULTING INTERVIEWS AND RECRUITING . Generally speaking, interview are held across two rounds. In the interviews themselves you can expect to deal with cases in both rounds, with a particular focus on both market sizing and strategy questions. for its Healthcare and Life Sciences practice, so if you’re interviewing in the U.S
Management Consulted
AUGUST 1, 2013
Have an upcoming Oliver Wyman interview? After building a successful model in financial services, Oliver Wyman expanded to offer pure strategy consulting services to non-financial services groups and now has 2 internal divisions that operate relatively independently. The firm offers consulting services including strategy, operations, risk management, organizational transformation, and leadership development. Strategic Information Technology and Operations.
Management Consulted
MARCH 28, 2016
Intelligence & Operations Analysis. Candidates will be interviewed on campus or over the phone. Rohit Bhagat – Global Chief Operating Officer – Barclays Global Investors. Richard Gay – Senior Vice President of Strategy and Business Operations – VH1 and CMT, MTV Networks. Paul Idzik – Executive Vice President and Chief Operating Officer – Barclays PLC. Owen Nieberg – Chief Operating Officer – All About Braces.
Management Consulted
DECEMBER 11, 2013
However, the 10 Consulting practice areas are more of a blend of business analytical tools and technical understanding : Accelerated Solution Environments All-Channel Experience Big Data and Analytics Business & Technology Innovation Customer Experience Digital Delivery Digital Strategy and Transformation Executive Leadership and Change Marketing Operational Excellence / Corporate and Digital Operations. CAPGEMINI CONSULTING INTERVIEWS & RECRUITING.
Tom Spencer
MAY 20, 2018
The reason that this framework is worth introducing is due to the increasing frequency of M&A cases confronting candidates in the case interview. In most cases, this will be a number that candidates can get from the interviewer. Case Interviews mergers and acquisitions
78 
Let's personalize your content