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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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How to Build Chemistry with the Interviewer

Tom Spencer

You can generally tell whether you did well in an interview based on the connection you built with the interviewer. You have probably been in situations where an interview felt uneasy and awkward because of a lack of chemistry with the interviewer. The interview process is not a perfect system. Talk about them.

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AlixPartners Interviews and Culture

Management Consulted

Generally regarded as turnaround market leaders, AlixPartners is doing a killer job at taking up more room in the consulting space by strategically hiring a plethora of gurus. Even for such a high travel firm, which we’ll discuss below, they all seem to be so gosh darn chummy with each other. ALIXPARTNERS INTERVIEWS AND RECRUITING .

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Ask these Six Questions in a Case Interview

Tom Spencer

One of the most difficult tasks in a case interview is to ask the right questions at the beginning of the case. Sometimes candidates even ask questions just for the sake of asking questions to give the interviewer the impression that they know what they are doing. Why do you think travel agencies are doing so poorly?

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Kalypso Interviews & Culture

Management Consulted

Today we highlight Kalypso, a young but emerging player in the consulting market. If you are interested in the emerging market of the Internet of Things (IoT) or Augmented Reality (AR) devices, or are fascinated by helping a company navigate product placement in a grocery store, Kalypso may be a good fit for you.

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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. Transportation, Travel & Tourism. Travel is unavoidable at Simon-Kucher. What does this mean?

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Market Research. Gallup, Inc. Practice Areas . Applied Behavioral Economics.