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Case Study: Are Our Customer Liaisons Helping or Hurting?

Harvard Business

It was meant to be a win-win: Patients and their families would get a better, more personalized hospital experience, and doctors could spend less time managing patients and more time practicing medicine. It was also the only medical center to have the patient care executive role.

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How Marketers Can Connect Profit and Purpose

Harvard Business

“The amount of time management teams are spending reacting to dramatic changes in the world is unprecedented. ” Amir Rubin, CEO of One Medical, describes how the company has embedded its purpose into every aspect of the company through people and performance management.