Marvel’s Endgame or How to Be a Superhero

The More Clients Blog

Look, for a living, I teach self-employed people how to implement various marketing strategies so they can attract more of their ideal clients. The post Marvel’s Endgame or How to Be a Superhero appeared first on Action Plan Marketing.

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Snowden Film "Citizen Four" Reveals How He Did It; Second Leaker Involved; Files on 1.2 Million People; Snowden Vindicated

MishTalk

Just screened tonight was the two hour film which will be released by the Weinstein Company this month. Please consider The Guardian article Citizenfour Review – Poitras'' Victorious Film Shows Snowden Vindicated. Citizenfour must have been a maddening documentary to film. The film is named for a pseudonym Snowden used with Poitras.) Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

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How to Get Beyond Paralysis by Analysis

The More Clients Blog

My internal dialog started in 2008 when I decided to write another book to help me market my services. It was a perfect strategy for killing my marketing creativity. Feel free to substitute a marketing project you are resisting as I coach myself back to taking action.

What Marketing Strategy Is the Best for You?

The More Clients Blog

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. He does live workshops and films everything.

A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Growth Strategy Marketing Strategy

Change Doesn’t Come Through Anger and Hate

The More Clients Blog

The post Change Doesn’t Come Through Anger and Hate appeared first on Action Plan Marketing. Uncategorized Anger Edmund Burke But Emotions English-language films Ethics Facebook Film Good and evil Human behavior Rise: Blood Hunter Robert P.S. Remember United StatesThese days, the political landscape is incredibly divisive. I spent some time browsing through Facebook this past weekend and was surprised to see that more than half the posts were political in nature.

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Who’s Keeping Up? Marketing Secrets from the Joneses

Joellyn Sargent

It wasn’t a box office smash, and I wouldn’t have seen it myself except that it was filmed in my town. My teenage daughters wanted to see their schoolmates’ neighborhood on film, so we rented it for a recent family movie night. As marketers, we have a tough job.

Seth's Blog: Create a vacuum, don't fill it

Seth Godin Blog

Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. All Marketers Tell Stories. Seths most important book about the art of marketing. Permission Marketing. Its about life, not just marketing. All Marketers Are Liars Blog. On the path from awareness to a sale, the marketer has to create a vacuum. About. Archives. Subscribe. Recent Posts. "Oh,

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The True Spirit of Mr. Rogers

The More Clients Blog

On Thanksgiving day, My wife and I went to see the Mr. Rogers film, A Beautiful Day in the Neighborhood. This is one of those rare films that can create a shift in one’s perspective about life. The post The True Spirit of Mr. Rogers appeared first on Action Plan Marketing.

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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% And it’s particularly true when audiences like the film or show.

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How I Ditched the Fear of Being Seen and Launched my REAL Business

Consulting Matters

If I were a movie director filming the story of your business, can you describe your ideal client with enough clarity so I know exactly how to cast this role? The market responds.

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How Disney Found Its Way Back to Creative Success

Harvard Business

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Each film brand has many characters with imaginative stories that serve as franchisable assets.

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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately. The general resentment towards the film showed at the box office; the movie’s sales fell about $200 million short of several Wall Street analysts’ predictions.

The Long Lost Art of Being Discovered

The More Clients Blog

One of the most fascinating of Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab’s drugstore in Hollywood, by director Mervyn Le Roy in 1936. Turner, one of the greatest Hollywood beauties, had a film career that spanned 48 years.

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Misunderstanding quality

Seth Godin Blog

They thought that what would ensure their future was better fidelity film. And without a doubt, they delivered on the promise of ever better film stock, with all the things a professional photographer could hope for. Kodak, of course, ruled their world.

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Enter the orchestrator?

The Source

The conventional thinking is that consulting firms diversify as they expand, partly because they run out of space in their ‘home’ market (they’re usually wrong, but that’s another story), and partly because clients, when they trust them, actively encourage them to work in new areas. The key to success in the consulting industry, as it has been in films, is transparency. The best consulting projects, like the best films, will depend on having the best partner organisations involved.

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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. 1, the Centre National du Cinéma, the government agency that funds film production, will shun films in which the pay to the star actors exceeds a certain percentage of production costs. The limit varies depending on the budget; it is set at 5% for films costing between €8 million and €10 million. In trade negotiations, the film subsidy has been targeted by the U.S.

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'The Force Awakens' an Excessive Assortment of 'Star Wars' Promotions

1 to 1

I'd finally become fed up with the months-long sea of 'Star Wars' tie-ins that frankly have nothing to do with the films. Customer Strategy Marketing Sales Effectiveness customerengagement customerexperience customerstrategy marketingstrategy

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How Ratings and Awards Do (and Don’t) Benefit Companies

Harvard Business

But what is often underappreciated is that judgment devices don’t just describe the market, they shape the market. They key is knowing when to engage with a judgment device and when to leave it alone, which requires careful consideration of different aspects of the judgment device, its place in the market, and what would be required of the firm to appeal to it. Competition Risk management Marketing Digital Article

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Blockchain Entertainment

Tom Spencer

Firstly, the film biz has always been high tech and since the early nineties only moving in one direction when it comes to digitalization. Those who thought film stock might actually stick around were quickly disabused of that notion even before Youtube. There are already blockchains on the market which are specifically designed for content management and monetization. As of last year, it became the third largest digital currency as measured by market cap.

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Former Skeptics Can Be Your Best Spokespeople

Harvard Business

presidential election, Christopher Graves, a recent Rockefeller Foundation Bellagio resident honoree for behavioral science, global chair of Ogilvy Public Relations, and chair of the PR Council, and Steve Simpson, chief creative officer of Ogilvy & Mather North America, dissect and debate the candidates’ communications and marketing strategies and techniques. Apple hired the great documentarian Errol Morris to film its 2002 “Switchers” campaign.

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7 Ways Your Website Can Transform Your Life

Consulting Matters

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. You will also see how offering too much muddies an otherwise good marketing message. It is hard to film videos if you have never done so before, or to ask for testimonials. Congratulations!

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Looking to Drastically Reduce College Costs? Study Abroad!

MishTalk

My oldest son is studying film-making in one of Europe''s newest and most modern film schools, located right here in Tallinn, for 3,400 EUR total per year. By the end of his BA, he''ll be some 10,000 EUR in debt (I am paying some of his expenses), but has studied under internationally-known film-makers, has participated in several international film festivals with his own films, and has trained on cutting-edge equipment.

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Rock Stars Start by Knocking on Doors

The More Clients Blog

In the past couple of weeks, I’ve watched two remarkable films: A Star is Born with Lady Gaga and Bohemian Rhapsody about Freddy Mercury and Queen. It doesn’t mean finding the so-called “killer marketing strategy” that’s over the top with hype, gimmicks, and empty promises. The post Rock Stars Start by Knocking on Doors appeared first on Action Plan Marketing.

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Leaders vs. Leading

CaseInterview.com

The show is filmed before a live audience consisting of students at a well-known film school. If you’re a marketer and you did a great marketing campaign, you think you did a great job. If the money your marketing campaign was supposed to generate never actually ended up in the company bank account, the leader figures out why and solves the problem. One of my favorite television shows is Inside the Actors Studio.

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Drip, drip, drip

Seth Godin Blog

That's easy to sign up for as a creator or marketer. Scott and his team made a film and built a site. You can skip the film if you're busy, but don't skip the box at the bottom of the page. Who do you subscribe to? And who subscribes to you?

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Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. His vision is to decentralize the entertainment industry so that creative individuals can profit from the films, videos, games, and art they help to make.

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Product Success Is Not About the Zeitgeist

Harvard Business

A New Hope, the Harry Potter films, and The Hunger Games have something in common: They fit with the zeitgeist. You could point to the economy (the stock market, the inflation rate, the unemployment rate). Economics & Society Behavioral economics Market research Digital Article

Driverless technology: a soon-to-be reality?

Tom Spencer

Flash forward over 30 years, much of the tech that the film predicted has come true. Back in 1985 when Back to the Future II was first released, we all thought hoverboards and flying cars would be our future.

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The Costs of India’s Annual Budget Guessing Game

Harvard Business

“One of the great things about India is its ability to over-celebrate everything from weddings to rain to the latest Rajinikanth film. Emerging markets Strategy South Asia Digital Article

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Strategy for Success—Why Growth Is Not an Option

LSA Global

Yes, their film was among the best and they owned 90% market share, but that did not matter when film became obsolete and they did not shift their strategy in time. So how do you ensure you have strategic clarity that adapts the business to changing markets and supports growth?

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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. The list of Netflix’s greatest missing films goes on: The Wizard of Oz , Citizen Kane , E.T. Does it compete by having a wide selection of movies, covering most of the films people would like to see? Tim Evans for HBR.

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Understanding the fundamentals of copyrights, trademarks, trade dress and patents is vital in today’s global market. Unfortunately, many business owners fail to take the steps necessary to protect and enhance the market value of their intellectual property assets. His experience includes copyright, trademark, internet rights, contracts, publishing, film and infringement disputes. By Neil Burnstein. Today licensing of intellectual property is a multi-billion dollar industry.

Kodak’s Downfall Wasn’t About Technology

Harvard Business

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Consider Fuji Photo Film. They frequently divert sufficient resources to participate in emerging markets.

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4 Autopsies of Big Change Management Failures

LSA Global

The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake. But many would say that Kodak failed because they didn’t foresee how quickly and completely digital cameras would take over the industry that depended on film sales.

Case Study: A Luxury Brand Competes Against a Flashy New Rival

Harvard Business

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. ” “And so we’re stuck with subtle marketing? ” “You know I’ve passed on your thoughts about adding new designs and rethinking how we market here. Simon, she’s a Chinese singer and actress who recently switched from TV to films.

Which Book Publishing Option Is Right for You?

Emerson Consulting Group

If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. By Ken Lizotte CMC.

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