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Dancing for the early adopters

Seth Godin Blog

The traveling circus didn’t have to appeal to everyone. On the other hand, most tech companies and fashion brands lose their mojo and their masses when they try to be the regular kind. They either make the product stale and dumb, or go back to having a circus, but this time filled with compromises.

Fashion 38
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(Value Stream) Map Your Way to a Better Post-Covid Future

Markovitz Consulting

Value stream maps (VSMs) show both the material and the information flow in any kind of end-to-end process such as order to cash, or new product introduction. In total, the back and forth shipping of samples could add weeks to the product development timeline. COVID travel restrictions made those customer visits impossible.

Sales 147
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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Restoring Derelict Spaces to Lease-Ready Condition

Tom Spencer

These are great for: Trial marketing a new brand, product, or testing out a new region. Whether repurposed for a fashion show, art exhibition, festival, or music concert, your previously low-value property may be able to command a high price. Below are five (5) tips on converting a vacant spot into a high-revenue lease property.

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Five trends of future working

SkillQuo

Technological advancement has reached an unseen height where workplaces and employment are no longer about the typical 9-5, linear path to promotion, but rather a path for extracting the greatest capabilities from employees as well as producing thought-provoking, functional, dynamic products/services.

Trends 71
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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.

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Airlines’ New Basic Economy Fares Show the Power of No-Frills Pricing

Harvard Business

Airlines with rock-bottom prices, for instance, have grown the air travel market by attracting travelers who would not have taken a trip as well as those who would have driven. Many companies only offer one option — the best — which includes a wide gamut of services or products.