Tom Spencer
JULY 14, 2023
While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.
Tom Spencer
APRIL 1, 2022
While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. When it comes to understanding the carbon footprint of these aircraft, the primary culprit is the engine. Billion industry by 2027.
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Markovitz Consulting
JANUARY 7, 2020
The problem with this engineering marvel? The spacecraft’s internal clock became unsynced with the overall “mission elapsed timing” system, so the Starliner failed to fire its engines at the correct time to reach orbit. No, the problem was with the internal clock. It’s with the simple synching of front line workers with the leadership.
Seth Godin Blog
JULY 29, 2018
Quietly, over the last thirty years, engineering has become dramatically more efficient and effective. Insulated glass, cars that don't break down, keyboards with just the right feel to them… Mechanical, electrical and chemical engineering are all moving faster than ever. The ratchet turns the ratchet.
Markovitz Consulting
JANUARY 28, 2019
It made no sense for consultants traveling all the way from Japan to the United States to work with a company for just a half-day or a full day. Cambridge Engineering, an HVAC manufacturer near St. Kaizen events were invented by the original Japanese consultants who came from Japan to work with US companies in the late 1980s.
Tom Spencer
MARCH 8, 2024
One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.
Tom Spencer
AUGUST 18, 2023
To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.
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