Great Companies Obsess Over Productivity, Not Efficiency
MARCH 1, 2017
Business leaders often think of “efficiency” and “productivity” as synonyms, two sides of the same coin. When it comes to strategy, however, efficiency and productivity are very different. This view differs substantially from the relentless focus on efficiency that has characterized management thinking for most of the last three decades, but it is absolutely essential if companies are going to spur innovation and reignite profitable growth.