2017

Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way.

2017 Consulting Fees Study

Consulting Success

We recently asked over 25,000 consultants about their approach to pricing and fees as part of our 2017 Consulting Fees Study. Below you’ll find the results from our survey as well as my commentary and observations. Pricing Structure.

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10 Endless Sources of Inspiration for Your Articles, Blogs, and Speeches

David A Fields

The third most common question I’m asked by consultants of all stripes from all types of firms is, “Where do you get the ideas for your articles week after week?” I keep hoping that will be followed up with, “May I donate a new Tesla to your collection?” but no one’s popped that question. Yet. [

Technology Ain’t Going to Solve Your Problems

Markovitz Consulting

I was at a conference for internet retailers two weeks ago and was overwhelmed by the software and hardware solutions promising to solve all their operational problems and turn their ecommerce businesses into a highly profitable, eight figure monsters. They’re lying. Technology is not, by itself, the answer. If you have a broken process and you add technology, all you get is a faster (and more expensive) broken process. Let’s say, for example, that you invest in hand-held scanners in a warehouse.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to create your consulting brand

Jacq Hackett Consulting

As a business owner, you’re going to have a better chance of winning business if you have a memorable, recognisable and professional brand. For those of us who’ve moved from the public sector into consulting, thinking of ourselves as a ‘business’ might be counter-intuitive, and the concept of ‘developing a brand’ for our business, daunting.

How To 146

More Trending

On Digital Tools, Behavioral Economics, and Retirement

Steve Shu Consulting

Just wanted to share a Harvard Business Review post by my colleague, Shlomo Benartzi. In a nutshell, the digital world opens up many possibilities to apply behavioral economics to help people. Shlomo mentions some research that he, Hal Hershfield, and I recently did with Acorns, a robo-saving app.

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11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy

Tsavo Neal

When is the last time you read a helpful blog article that gave you actionable advice to improve your consulting business? Did you know that there are consultant-specific blogs that host such advice?

Gotta Have More Cowbell and the Power of Commitment

Consulting Matters

One of the most hilarious Saturday Night Live skits is the one where Christopher Walken demands from the “Don’t Fear the Reaper” band (Blue Oyster Cult) that he needed more cowbell from Will Ferrell. I was watching this skit the other day with a good friend of mine who is an actor. When we finally got a hold of ourselves and wiped the tears from our eyes after laughing so hard, he explained that this was so funny because Christopher Walken was just so committed to his role.

To do, or not to do

Tom Spencer

Why the traditional to-do list is possibly doing you more harm than good. We are all familiar with the concept of a to-do list. We are taught from a very early age that the best way to get things done is to make a list and tick tasks off as we complete them.

Study 115

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Competing in the Age of Artificial Intelligence

BCG

Article Monday, January 16, 2017. Until recently, artificial intelligence (AI) was similar to nuclear fusion in unfulfilled promise. It had been around a long time but had not reached the spectacular heights foreseen in its infancy.

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Why Friends Don't Let Friends W-2

Successful Independent Consulting

"As an independent consultant, does it matter how I get paid?” Absolutely! In the U.S., being paid on a 1099 tax basis as a business instead of on a W-2 tax basis like a temp worker makes a huge difference to your profitability for two key reasons: You pay less tax. You save more for retirement.

Agile 295

6 Ways to Move Beyond the Commodity Mindset

Consulting Success

I was about 25,000 feet up and seated on the right side of the DCH-8 plane. Looking out the window below, I could see beautiful turquoise water and the sea speckled with islands. The flight was short. Only 30 minutes to reach my island destination. I was meeting one of my first business mentors.

ROI 272

Why Your Consulting Client’s #1 Priority Shouldn’t Be Yours

David A Fields

Let’s say your consulting firm wants to lasso a few new clients. Sounds far-fetched, but go with me.) You should search for companies whose number one, burning priority is addressing the problem your consulting firm solves, right? Wrong.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Don’t Forget the Heart

Markovitz Consulting

Three days at the AME Conference in Boston showed me that there’s no shortage of skilled, knowledgeable, continuous improvement professionals who can teach their colleagues the intricacies of lean.

Selling to Government: Understand the basic rules of engagement

Jacq Hackett Consulting

Public sector consultants are definitely in demand. But too often those who’re just starting out as consultants find it difficult to navigate the system and get their foot in the door. I’ve been successfully consulting to the government sector for eighteen years now, but there are definitely a few things I wish I’d known at the start that would have helped to kick-start my business. Being a public sector consultant brings a unique set of challenges and quirks.

The 3 Secrets of a Successful Consulting Interview Suit

Management Consulted

Everybody knows you should dress conservatively for a job interview. A straightforward interview suit is the way to go, and that goes double for a management consulting interview.

The So What Strategy – A Highly Recommended Book for Business Communications

Steve Shu Consulting

By way of background, I have long history in the consulting space and believe that effective communications separates leaders from the pack. And it’s something that one can continually work on to improve.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

12 Best Small Consulting Firm Websites

Tsavo Neal

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note.

What is Authentic Leadership?

Consulting Matters

Today’s model introduces how I am starting to think about what is authentic leadership. I think authentic leadership is where power and love intersect. Power and use of power are familiar concepts in business and the definining power as control, authority, capacity and influence is more than likely readily understandable and accessible. Love is a different story. When I talk about love, I am not talking about the feelings shared between parents and children, friends or even lovers.

5 Steps to Structuring A Professional Email

Tom Spencer

One thing they don’t teach you at university, but which every young professional needs to learn, is how to write an effective email. Here are five (5) steps to help you successfully structure your professional emails. Step 1: Start with a greeting. You should start your email with a greeting.

How To 113

How Batteries and Solar Power Are Disrupting Electricity Markets

BCG

Focus Thursday, January 26, 2017. The battery pack may be the least glamorous component in the electricity delivery network, but it is on the verge of transforming electricity markets worldwide.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains.

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham.

How To 261

The Three Principles of a Perfect Consulting Proposal

David A Fields

Writing a proposal’s easy when the prospect’s head over heels at the thought of procuring your services. But most prospects aren’t giddy at the thought of engaging you. That’s why you need a killer proposal.

Five Ways to Spur Lean in the Office

Markovitz Consulting

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”