Why and How Personal Branding is Vital for Independent Consultants
Successful Independent Consulting
FEBRUARY 22, 2017
Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way. You need to be top-of-mind when the need for your expertise pops up so the client thinks to call you, or their colleague thinks to refer you. In our field this is called personal branding.