2005

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Diversity In The Workplace

Chad Barr

Diversity in most organizations is no longer a matter of counting statistics and attempting to do the right thing, it is now vital to business success. In order for companies to sell locally and globally they need to better understand their target audience mix and include a diverse perspective of their employees. Top executives will also need to better understand cultures in countries around the world.

Journal 40
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Marketing Statistics

Chad Barr

I came across some staggering business statistics on the site of Jay Conrad Levinson , the author of the “Guerrilla Marketing” series of books: A staggering 85% of small businesses destined for failure bite the bullet or go bankrupt during their first five years. The remaining businesses that hang in there only break even: Only 4% of new businesses make a sizeable profit after 5 years.

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The Seven Stages of Innovation

Chad Barr

Peter Andrews with the IBM Advanced Business Institute talks about the following reference points for most organizations interested in innovation in his article Roles for innovation – The right people at the right time: 1. Idea/Insight. This is what gets documented in a brainstorming session. It is the first expression of new possibilities, either as a combination or a complete novelty. 2.

Sales 40
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Email Signature

Chad Barr

Email signature is a powerful, easy, and economical way to market your company, products and services. Include a short marketing message with a “call-to-action” that invites your recipient to take an action such as: 1. Subscribe to your newsletter. 2. Read your articles and blogs. 3. Purchase your products and services. 4. Announce a new offering / incentives. 5.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Consultant Traits

Chad Barr

I came across a great article written by Lois Kelly , a radiant and successful colleague of mine, where she powerfully articulated the following 13 most important traits for a consultant: 1. Expertise that provides real business value. 2. Ability to cut to the core of an issue or situation and diagnose causes of the problem. 3. Creative thinking to develop pragmatic ways to solve the problem. 4.

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Why have a blog?

Chad Barr

Blogs (web logs) are a great way of delivering valuable content to your target audience. Very quickly, you too can start publishing with great ease on the web with virtually no technical knowledge. Here are my top seven reason why you or your organization should consider having a blog: 1. Ease of publishing. 2. Central resource place. 3. Newsletters archive. 4.

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Management Is About Human Beings

Chad Barr

The brilliant thinker Peter Drucker who invented management as a field of study and research, died today at the age 95. As noted in the Wall Street Journal and in Drucker’s book, The Essential Drucker: Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.

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Spoofing, RBL, Open Relay … And All That Jazz

Chad Barr

A question was recently asked: “It seems that someone has been sending out spam and when people reply, the replies are coming to me even though my email address doesn’t appear in the “To” field of the emails. Do you have any idea what is going on and what I can do about it?”. Here is the answer and some additional points of clarification: 1.