Should I Be Positive or Negative in My Fishing Line?
David A Fields
APRIL 3, 2015
'A consultant asked me this question: You recommend consultants focus on a problem in their Fishing Line. But wouldn’t making the same statement positive be more effective. For example, instead of saying “You are struggling to consistently deliver business” why not say, “You aim to consistently deliver business.” What would you recommend? Why should your Fishing Line focus on a problem or, alternatively, on a positive outcome?
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